- A white woman's suggestion on twitter about job creation has earned her a sizeable virtual backlash as black twitter calls her out for her lack of sensitivity
- The tweet has even spawned a hashtag campaign as South African netizens make hysterical suggestions
- Of course among the serious responses there have been a few gems laced with heavy doses of comic genius
Billionaire CEO, Magda Wierzycka‚ of financial services company Sygnia‚ started her morning with what turned out to be probably the most expensive tweet she has ever made.
Posted at 7.15am, the tweet read: “I often get asked‚ how can I help SA? Our biggest challenge = job creation. A thought: let every household employ just 1 more cleaning lady or gardener. Just 1. I know it’s a financial sacrifice. But we all need to sacrifice if we are to save SA. Imagine the impact.”
What followed was a twitter storm the likes of which hasn't been seen for quite some time, in some ways outdoing even the twars of legend between former DA leader, and WC Premier, Helen Zille and, well, literally all of SA's "woke Twitter"!
Briefly.co.za learned that the original tweet had been deleted before lunch, and a peace offering to the tune of R200 000 “to an organisation that approaches me with a real job creation scheme for real people" had been offered, all by midway through the afternoon.
Some people pointed out that despite many white people's supposed best efforts to act as if they had put the racism inherent in South Africa's past behind them, the thinking persisted.
And some showed very little tolerance for the racism, probably due to having seen it too often from "well meaning" well heeled personalities.
Soon everyone was getting upset and more than a few people found themselves blocked for speaking up or calling her out on her tweet.
However the twar, as spectacular as it was also inspired some much needed conversation about how people pay and treat their domestic workers.
And after all was said and done Wierzycka found herself seemingly getting a show of support from a rather unexpected quarter, The Domestic Workers Live twitter account.
However, their response was far from accepted wholesale with very valid points both for and against the dignity of menial work and the dehumanising nature of having to rely on it through lack of opportunities due to structural inequality being raised.
South Africans always manage to do well when poking fun at each other, so, as expected, the incident spawned a viral hashtag. #HireMagda trended through a lot of Saturday while people tweeted job offers for the CEO, as well as a variety of memes.
Do you have a story to share with us? Inbox us on our Facebook page and we could feature your story.
To stay up to date with the latest news, download our news app on Google Play or iTunes today.