- Isibaya actress, Michelle Mosalakae is one of four women in Revlon's new campaign, "Live Boldly"
- Mosalakae has created quite a stir with her extraodinary beauty, which is breaking stereotypes about albinism
- The Revlon "Live Boldly" campaign is all about celebrating feminine power and diversity
Four local female celebs, including Michelle Mosalakae, are part of Revlon's inclusive new "Live Boldly" campaign.
The other three women are Bontle Modiselle, Luthando Shosha, and fashion blogger Kim Jayde Robinson.
Revlon called Mosalakae in December, to ask her to be a part of "Live Boldly". Last Friday, they did the TV commercial and print campaign.
“It’s all God. It has all went by so fast, it started off very slow and now we have shot TV and print campaigns. From Monday it’s full force, we start with interviews, pictures going up in stores and then the big launch is next month,” Mosalakae said, adding that she was thrilled when she got the call.
“The TV advert that I think is coming out in April gives each and every ambassador involved in the campaign an opportunity to be themselves. It’s has a nice narrative.”
Briefly.co.za gathered the "Live Boldly" campaign is all about celebrating diverse feminine power, optimism, strength and sense of style.
The four women will share their ideas and experiences through various multimedia platforms, events and in-person interactions, including having conversations with South Africans.
“When you look in South Africa there is just so much out there – different shapes and shades of beauty. This campaign celebrates exactly that – there are so many different kinds of women that want to feel beautiful and included too. Diversity and inclusivity are two things that I 100% strongly believe in,” Mosalakae explained.
“I want young girls across the country to understand that there is so much in having self-confidence. There is nothing in this world that can stop you.”
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