Since making the more designer choice between his two passions, Sibusiso Shozi hasn’t looked back.Today he is making waves with his African print designs and the 4Ever Trendy clothing brand he founded
Sibusiso Shozi is a 35-year-old with a plan. He has followed his dream of designing quality clothing in bespoke African print fabrics and using the skills he developed during his training as an accountant to build his own business.
Briefly.co.za learned of KZN local, Shozi who, torn between his love of design and a desire to work in the accounting world, hasn’t looked back since opting for a career in fashion.
Along with his wife, Zamaswazi, he has built a businesses which sells trendy clothing in sought after African prints as they prepare for the Durban Fashion Fair due to take place in August.
The founder of Durban’s 4Ever Trendy clothing brand has the world at his feet as his clothing is snapped up like hotcakes from his stores. He said he felt it was high time that Africans made their rich heritage work in their favour. “I really love African prints because of their bright colours,” he said. “These prints are easy to work with and people can’t get enough of them”
He prides himself in offering his customers products that represent the excellence that is Africa. “Every country on the continent has unique colours and prints,” he explains adding that his clothing line includes shirts, trousers, sweaters and even duke tops. “I also make garments for events such as parties and weddings.”
He said the work of Laduma Ngxokolo, founder of the Maxhosa by Laduma knitwear brand inspired him. “Africans must realise that they can succeed at anything they do,” he said. “My goal is to open stores in Joburg, Durban and Cape Town.”
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