- Princesses Zaziwe Manaway and Swati Dlamini-Mandela have launched the Mandela Centenary Relate bracelet
- The initiative raises funds towards job creation and literacy, with a goal of R100m
- Profits will go to the Nelson Mandela Literacy Project
The Mandela Centenary Relate bracelet has been launched by the granddaughters of Madiba - Princesses Zaziwe Manaway and Swati Dlamini-Mandela with a vision to raise R100m toward job creation and literacy.
The initiative, in partnership with the Relate Trust, was announced on Thursday in Bryanston in Johannesburg.
"Forty-nine percent of South African youths are unemployed, while more than half the country lives below the poverty line. This is a crisis that needs to be addressed now," Relate CEO Neil Robinson said.
Briefly.co.za understands since 2010, Relate Trust has raised more than R50m through their crowdfunding model of selling bracelets made by at-risk youth and elderly people.
"If every tax-paying South African bought one Mandela Centenary Relate bracelet, we would achieve our vision of raising R100 million in honour of what would have been Nelson Mandela's 100th year.
"Let's all support one of the finest human beings to have ever lived. Let's all as a nation become part of Madiba's legacy," added Robinson.
Princess Manaway said Mandela's dreams would be realised through the initiatives.
Money raised will go toward the Nelson Mandela Literacy Project, which work with thousands of children through their libraries.
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