- Zubeida Goolam has shown that words have the power to heal and transform
- She has crafted a story about storytelling that she believes can transform SA
- The queen of storytelling was born mixed race in the middle of the apartheid era and she shares her experiences with the world
Zubeida Goolam believes there is a definite power in words and this artist has shown her ability to express herself.
The talented storyteller has shared her story of growing up mixed race during the apartheid era, in the hopes that her story can inspire others.
Her concept is to build a brand that focuses on storytelling the truth as she believes these stories have the power to change the country’s current political turmoil.
Goolam’s concept of storytelling
The artist’s belief is that by creating a platform for people to share their experiences the benefit is twofold. Firstly, sharing experiences can be therapeutic and secondly, hearing shared experiences allows people to identify with the stories and situations in their own life.
She believes that a negative aspect of the start of the democratic process was the inability for people to empathise, to understand cultural differences and then a general focus on the negative instead of the massive good in stories and situations.
Growing up in the 80s
It can’t have been easy growing up mixed race in the middle of the apartheid era, and Goolam shares how she was forced to go to an Indian school, where she was one of the few mixed race children in the school. She speaks of making friends and also of the time when her one friend realised for the first time that she was black.
Instead of focusing on how difficult this situation could have been, she cuts to the core of the innocence and beauty of the situation, highlighting the ease of acceptance and how we can learn from children in situations.
The goodguy.com reports: “I had three best friends, and I remember the day Nafisa discovered I was black – we were about nine years old and had never seen each other outside of our burka’s during our long friendship. That week my mother had braided my hair and the bumps were clear from under my burka. She was inquisitive and asked if she could feel my hair, so I let her and when she felt the texture of it, she asked in a whisper, “Are you black?” I whispered in response, “YES!” She was fascinated for a few seconds but we carried on playing and never talked about it again,” she said.
The artist adds that she also believes that “for storytelling, whether in advertising or social media, to resonate, we must use our varied and diverse cultural experiences, our personal worldviews, to collaborate to create content that captivates”
In a different form of art, Briefly.co.za showcased some of SA’s best memes and posters. In the article:
Briefly.co.za has put together some of the best with the help of the citizen.co.za. South Africa has a history of protesting, some of the most iconic protests date back to 70's when South Africa was in the grip of apartheid.
Today people are not fighting against a racist government or an evil system but they are fighting for the poor and the vulnerable. They are fighting for the heart of the country.
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