Young hairtrepreneur turns going natural into a business

Young hairtrepreneur turns going natural into a business

- Zokufa aims to liberate schoolgirls with her story

- She found her passion in varsity and turned it into a business of organic haircare products

- Zokufa's products are sold around South Africa and are not only for African women

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Honey Zokufa discovered her passion when braiding her classmates’ while studying at university. She has since transitioned into an ambassador for natural hair maintenance.

Her passion has turned into a lucrative business.

Her proudly South African range of organic haircare products, Honey Comb, was launched just two months ago. Zokufa is 30 years old and said her business is going from strength to strength.

“The company went public in March”

“We have a history of girls getting into trouble over their hair at school and the stigma of natural hair not being clean enough.”

“I plan to walk with each of my clients in their new-found relationship with healthy hair.”

“My approach is that I want to fix your crown without telling the whole world it is skew.”

“It’s liberating to accept the way you were born.”

“With my natural hair i can go into a boardroom feeling more confident – I’m not trying to be someone I’m not.”

“I’m all for embracing yourself, whether you have coily, kinky or hard hair.” learnt that, after registering her brand, she immediately began searching for a manufacturing facility. Zokufa settled on a business in Durban in 2016.

“The whole of last year was spent on trial and error.”

“I wanted purely natural, organic ingredients.”

“I went to the laboratory to see where it was made, because it is my name attached to the brand.”

Zokufa products are manufactured in Durban. They are sold over Facebook and Instagram and are not solely for African women!

“It’s for anyone who wants to maintain their hair in its natural form, from five to 65 . . . essentially the whole family."

“There are a lot of women, especially mothers, transitioning to natural hair, but also fathers who hear their daughters cry over hair, or single fathers who don’t really know about haircare for their daughters. I feel I carry their troubles, because I want it to be a journey.”

Lisa, Zokufa’s daughter, was the one who inspired her to launch the haircare range.

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“I bought a salon with Sibu Sundu in Despatch called Amazing You in 2011.”

“Shortly after, I started a job in the automotive industry, where I worked for five years.”

“As my daughter grew up, it was a mission to do her hair.”

“I started researching what works and became a product junkie.”

“It was a mission not to use chemicals in her hair, but that is how Honey Comb was born.”

Zokufa – who still works as a medical rep – hopes to move the manufacturing to Port Elizabeth in future.

“Eventually I want to manufacture my products here.”

“It would eliminate the two-week wait for shipping, and could be a plus to the [Bay] economy as jobs would be created and women would be trained.”

“Hopefully I can get my own shop in PE in the next two years.”

“I want to train [women as consultants] so we can break away from people overseas telling us how to care for our hair.”

“Our parents had to [use chemicals on our hair], but it spoiled our hair.”

“I never want my daughter to feel she’s not enough, or that she needs a weave to be good enough.”

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