- Kaizer Chiefs midfield superstar Siphiwe Tshabalala wants the club to grow its support base by taking the game to the people
- Tshabalala believes a club the size of Chiefs should embark on pre-season tours which would enable supporters outside of Johannesburg to attend games
- The stalwart believes Chiefs should embark on a similar strategy to some of the big European clubs by going on tours to places like Nigeria and Senegal
Kaizer Chiefs midfielder Siphiwe Tshabalala believes the club should embark on pre-season tours to far-flung locations in order to grow its support base. Tshabalala urged the club and its sponsors to take the game to its supporters who are far from Johannesburg.
Tshabalala said it was important to grow the club by taking the game to people who were not able to travel to Johannesburg in order to watch live matches.
He said for many fans it would be a once in a lifetime opportunity to see their heroes play. Tshabalala said sponsors and club management needed to embark on a strategy similar to that used by the big European clubs.
Briefly.co.za gathered that Tshabalala said Chiefs might be a South African club, but it was super popular throughout Africa. He felt the club should embark on tours to Nigeria and Senegal.
KickOff.co.za reported that Tshabalala said: “The last time when we went to Senegal, there was someone wearing a Chiefs shirt. Those things we don’t take for granted, we appreciate it. If there is an opportunity to travel, why not go there and show our love and appreciation to the people as well?”
Tshabalala believes the recent visit by Barcelona FC to Johannesburg when the team played in front of a sold-out crowd at the FNB Stadium in Johannesburg was a prime example of what Chiefs needed to do.
He believes a club with the history, gravitas and size of Kaizer Chiefs could and should be using all the opportunities it could to grow its own brand throughout South Africa, Africa and the World.
European clubs such as Barcelona and Real Madrid have in recent years embarked on tours of Africa, China and America in a bid to grow their support base.
The big clubs in South Africa seem to be open to the idea of playing more pre-season friendlies. The recently announced Shell Helix Ultra Cup will take place between Chiefs and Mamelodi Sundowns at the FNB Stadium on 21 July.
The match is expected to draw huge crowds.
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