- DJ Black Coffee feels that world media is spreading false stereotypes of Africa
- He believes that Africa has changed from its past image
- He also urged young people to break away from township life
DJ Black Coffee has lashed out at world media for perpetuating outdated stereotypes about Africa in this day and age.
The Superman hitmaker was being interviewed at the Midem African Forum in Cannes, France, earlier this week, Briefly.co.za learned. He said:
Firstly, everything you see on TV about Africa is [BS]. We are not the Africa that the world shows you today. We have grown.
Black Coffee explained that for a long time, flyers of his events in Europe showed African masks and drums next to his face. He said Africa has moved on from this:
We say no! I am not from that era. Yes, it is in my music, but how do you put that flyer next to Kanye? Do you put chains and slaves next to him?
The world renowned artist also urged young South Africans to break away from the seemingly unending cycle of township life.
He referred to the township as a "toxic place," but because people are so addicted to it, they keep returning even after they have made it in life.
Black Coffee urged Africans to define exactly what an "African dream" means because it's unclear at the moment. He lamented the fact that Africa still relies on handouts and help from others.
To help promote African self-reliance, he is soon launching GongBox, a platform for African artists to monetise their music and fully own their brands.
Watch his interview in the video below.
Watch Mzansi's billionaires in the video below from our Briefly - South Africa YouTube channel.
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