Roman's Pizza CEO John Nicolakakis has been accused of allegedly threatening rival pizzeria owners who he accused of stealing his business model.
He alleges that his rivals of using his business plan to open a new pizzeria in King William's Town.
"I don't care, boet, you want war, we go to war," he can be heard saying on an audio clip of a conversation between himself and one of his rivals.
Briedly.co.za learned that Nicolakakis is currently at odds with 2 Brothers Pizza in King William's Town, Rebles Pizza and 2 Pizza company according to huffingtonpost.co.za.
"I got cash flow coming out of my *rse boet, I swear to God I'm nice when I wanna be nice, if you f*** with me I'm gonna put your family on the f*** street," he is heard saying.
This is not the first time that Nicolakakis has been caught in a controversial situation, in 2015 he refused to grant a franchise license to Hindu family in Durban because they wanted to obtain halaal certification.
The Equality Court ruled against Nicolakakis and said that his conduct implied that non-Muslims were incapable of running a halaal franchise properly.
"Ever wondered how to become Africa's next big leader? Briefly South Africa can help you." Check out this video on - Briefly South Africa's YouTube Channel
Do you have a story to share with us? Inbox us on our Facebook page and we could feature your story.
To stay up to date with the latest news, download our news app on Google Play or iTunes today.