Sandton Diamond Dolls: Earning up to R100k a month to party up a storm

Sandton Diamond Dolls: Earning up to R100k a month to party up a storm

- When your job pays well and entails hosting parties endlessly, many might think you are living the dream lifestyle

- Innocentia Morolong and Eva Modika are two smoking hot ladies who call themselves the Sandton Dolls

- While their work is anything but ordinary, they insist it is honest work and take pride in the services they provide to their clients

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“Nice work if you can get it!” you might think hearing of the party lifestyle of the duo who call themselves the “Sandton Dolls”.

According to a report on, these ladies can earn up to can earn up to R100 000 a month for the work they do for wealthy clients which involves planning, promoting and hosting parties. gathers, the pair have faced hate from people who consider their line of work less than honourable.

They aren’t blessees, or slay queens, but professional party hostesses who, as they explained in an interview with Drum Magazine, are paid to show up, host, dance and hype up clubs around Johannesburg, rubbing shoulders with the who’s who of politics and business.


“We’re party hostesses,” explained Innocentia who is 25. She explained that their job is to create hype in order to promote clubs to entice well-heeled patrons. Every week they get calls from clubs to work as hostesses over the busy weekend periods during which they can make up to R30 000 a night.

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The two work well together as a team. “If Eva gets a call, I go with her just to support her and she also returns the favour,” Innocentia says.

“Our job is to get people to clubs so we can party with them as they spend money on expensive drinks,” 23-year-old Eva explains.

Their work begins as soon as they are given a brief. They begin by promoting whatever party they are hired to boost on social media.

They spend time on social media posting constantly about the event. In fact posts about the parties they promote dominate their social media and on the day of the event they the party dominate their social media and on the day Innocentia and Eva spend the day getting dolled-up in expensive clothing.

Their shoes alone can sometimes run up to R10 000, and of course, their weaves are their crowning glory.

Money making

They earn a percentage of what the wealthy people they attract to the clubs spend on their night’s entertainment. “Our job is to get people to clubs so we can party with them as they spend money on expensive drinks,” Eva explained.

Sometimes this can amount to up to R150 000 a night on alcohol alone, and the Dolls get their cut of the club’s turnover.

Eva says their job is getting the right people to the club, entertaining them once they’re there. “We dance all night. We’re not the type to sit in a corner and look pretty. We’re fun to be around and that’s why a lot of people want to hang out with us. We make a party fun. We’re loud and exciting.”

There is no set price structure. “Every club is different and the percentage we get varies from club to club,” explained Eva adding that in some instances it can be as much as 30 percent. “The more posh the club, the more money we make. Our income can be over R100 000 in a month if we get paid close to R30 000 for four nights in a month,” she explained.

In addition to earning well just for being the life of the party, all their expenses including transport, hotel and food bills, are paid for by the club.

Both Eva and Innocentia say party hosting is something they never imagined as a career, imagining it was work only famous people like Khanyi Mbau could do.

They have their haters

“When the Moloko club owner suggested that I host parties, I heeded the call,” said Eva who admitted they do tend to get called all kinds of names on social media, from stocko (escort) for celebrities to prostitutes. However both ladies are adamant they never sleep with their clients. They’re also often mistaken for blessees.

Innocentia once even threatened to sue a former friend and Big Brother housemate who she says called her a prostitute on television.

“When I checked the television footage, there was no mention of my name,” Innocentia said who maintains that made it difficult to pursue the case. “I also decided to move on with my life. My parents were hurt by the statements. I’m still hurt but I have decided to forget about the matter,” she said.

Both the ladies said their families know the kind of work they do and are supportive. “I sat my parents down and explained what I do. I organise parties, so naturally I’ll go to parties. They’re concerned about my safety, but I told them we’re protected by bouncers,” Innocentia said although she does admit that the flashy lifestyle isn’t without more than its fair share of risks.

Indecent attack

Last year Innocentia claims she was abducted from the Hydro Lounge, on Rivonia Boulevard, and allegedly suffered a sexual assault at the hands of a man she claims to know well.

“I didn’t think he would,” she explained, “he pretended he wanted to talk to me and requested I take a walk with him. I know the guy well and didn’t suspect he’d hurt me. I told the bouncers not to worry but when we were out of people’s view he dragged me away,” she said.

That was when the alleged attack attack took place.

Although Innocentia claims she did opened a case shortly after the incident, she has since decided not to pursue the case feeling it has “caused a lot of grief”. She said she still gets emotional when thinking about it, and said it is something that causes her parents quite a bit of unhappiness.


Innocentia who is a communications science graduate when she isn’t hosting parties also runs a modelling agency and hopes to one day pursue a PhD.

Eva who originally hailed from Limpopo, came to Vaal University of Technology to study law but dropped out last year after six months saying her work has been keeping her too busy. “The Vaal area is too far from Joburg and I used to be so broke when I was in the Vaal that I ended up spending a lot of time in Joburg,” she says. “But I’m continuing with my studies at the University of Johannesburg this year.”

Both are aware that since the hostessing job relies so heavily on their looks, it has a limited lifespan. Eva launched an online clothing boutique last year to make sure she has something to fall back on.

Owning the narrative

The two feel compelled to documented in hopes of destroying the stigma and bust the myths surrounding their jobs. To do this, they’ve teamed up with a celebrity make-up artist and musician, Tebogo to produce a reality show called The Diamond Dolls.

The trio hope to sell the idea soon which will see Tebogo as the brains and executive producer, while Eva is the creative director and Innocentia will be managing the project. Meanwhile, the Dolls continue on the path of hard work doing what they do best.

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