Waistcoats, sunshine and winning: How retailers are benefiting from the World Cup

Waistcoats, sunshine and winning: How retailers are benefiting from the World Cup

- English football supporters have been daring to dream and are starting to hope that the phrase “Football’s coming home” might become a reality

- Retailers and shopkeepers in the UK have cashed in a sense of euphoria brought on by an extraordinary summer.

- Demand for the England team jersey has spiked, waistcoat sales are up by 35% and people are buying beer and meat in record numbers

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England will face Croatia in the semi-final of the 2018 FIFA World Cup later on Wednesday night, the winner will face France on Sunday for the biggest prize in sport. English football fans have started to believe in the phrase and famous 1996 song “Football’s coming home.”

Retailers, restaurants, bars and businesses have all cashed in on World Cup fever which is at an all-time high in England. The usually drab and dreary island nation is experiencing a summer the likes of which has rarely if ever been seen.

READ ALSO: Ashwin Willemse: “I’ve reached out to Nick Mallet and Naas Botha”

Sales of waistcoats have shot up by 35% in the last two weeks and #WaistcoatWednesday is now trending on social media. The phenomenon is in honour of England’s coach Gareth Southgate who has been sporting the elegant menswear item at each of his team’s matches.

Briefly.co.za gathered that Nike has issued an apology to English fans because it had run out of replica England team jerseys. Demand for the jersey has far outstripped supply, the only sizes still in stock are small and XXXL.

Even the weather is playing along in England and the UK. The country has been experiencing one of the sunniest summers in its history and boasting near record highs almost daily.

Sport24.com reported that this unprecedented spell of warm weather has led to a spike in the sales of braai meat and other foods associated with barbequing (as the English call it).

Restaurants and bars are also doing a roaring trade and since the supply of CO2 has normalised after a shortage at the start of the World Cup, beer sales have been approaching record numbers.

Economists say consumer spending rose by a whopping 5.1% in June and expect even bigger numbers for July when those are announced in early August.

The song "Three Lions" - a 1996 collaboration between The Lightning Seeds and a pair of comedian’s looks set to top the British charts for the third straight week

The song's catchy chorus - "It's coming home, it's coming home, football's coming home" - has become the fans' unofficial anthem, and is ubiquitous on airwaves.

READ ALSO: Percy Tau faces tough UK work visa application to complete record-breaking deal

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Source: Briefly.co.za

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