After a video went viral of an elderly woman eating bread with ice cream, local businessman Malcolm X decided to reach out to her.
On Sunday, a video was shared on social media which showed a gogo eating her bread with an ice cream, and although a lot of people found it funny, it touched Malcolm X's heart.
The people's blesser felt the footage humiliated her and he was appalled by how many people poked fun at her over it.
"This poor woman only had bread and when she got to town the cheapest thing she could buy to go with the bread was ice cream," TshisaLIVE quoted Malcolm X.
So, he decided to track her down and with the help of another donor, they managed to gather R10 000 to give to her.
Briefly.co.za learned Malcolm X found out the gogo resides in Giyani, Limpopo and he has since been in contact with her son.
Aside from giving her R10k for groceries, the kind businessman also wanted to find out what her son does and how he could help him better himself.
He added he would even be willing to help the man get a college education so that he could look after his mom.
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