- The SABC has announced that it will start broadcasting English Premier League matches every Saturday
- The announcement caused some consternation because the public broadcaster had just told Parliament that it would be unable to meet a large portion of its financial obligations
- The SABC has failed to pay SAFA more than R50 million in broadcast rights and the very real danger exists that Bafana Bafana’s next match will not be broadcast
The South African Broadcasting Corporation (SABC) announced that starting on Saturday 25 August it would be broadcasting the English Premier Soccer League (EPL) every Saturday on its SABC3 channel. The broadcasts will start at 4 pm on Saturday afternoons.
The announcement has caused shock and some outrage because the public broadcaster had told Parliament mere hours before the announcement that it would be unable to meet a large part of its financial obligations for August.
The SABC has also failed to pay the South African Football Association (SAFA) more than R50 million in broadcasting rights and there is a very real danger that Bafana Bafana’s next match will not be aired on public TV.
Briefly.co.za gathered that a team representing the SABC were engaged in talks with SAFA to ensure that this nightmare scenario does not come to pass.
The SABC’s spokesperson Neo Momodu said once an agreement had been reached between the SABC and Safa the public would be the first to know.
Momodu defended the plan to broadcast EPL matches and said it formed part of a broader turnaround strategy employed by the new SABC board. He said the EPL would help to bolster viewership which would, in turn, lead to increased revenue from advertising.
TimesLive.co.za reported that Momodu revealed that the SABC entered into a deal with Kwese Sports to broadcast the EPL and he said although he was not familiar with the details of the deal he was certain it took into account the dire financial situation which the SABC found itself in.
SABC General Manager David Makubyane said in a statement that having the EPL on SABC3 was an important step in rebuilding the brand and would simultaneously grant live access to some of the biggest league matches in the world to millions of football fans in South Africa.
SABC will also broadcast the Premier League Review Show every Tuesday night at 23:30, the show will bring highlights, expert opinions and reviews of the previous week’s matches to SABC viewers.
For more amazing, funny and informative videos, please visit Briefly South Africa's YouTube Channel.
Do you have a story to share with Briefly? Visit our Facebook page where you can send us a message or leave us a comment. Your story could be shared online.