MTN announced it would be cancelling its free Twitter service on Tuesday night, 25 September and the news nearly broke the social media platform.
Taking to social media on Saturday, MTN announced it would be cancelling #FreeTwitter and tweeps were left heartbroken.
"It’s been over four years. #FreeTwitter will be laid to rest on Tuesday midnight, 25 September. Its last wishes were for you to make the most of it this weekend. May its soul live forever in your memes and GIFs. #RIPFreeTwitter," the network provider wrote.
Briefly.co.za gathered the post sparked a massive reaction from mourning tweeps, who planned an online funeral and slammed the cellular provider for cutting the service.
Social media user @MsYonwaba wrote, "Wow, I need to be a speaker at this funeral."
One social media user even took a poll, asking tweeps which service provider they would be switching too now.
MTN hit back, adding tweeps should not let the mourning cloud their judgement.
Katlego Maake, who goes by the Twitter handle @maakek, wrote: "Been with mtn since 2001, it's not easy letting go. But every abusive relationship has to end."
After one tweep voiced her frustration with MTN, Vodacom saw a marketing opportunity to win some clients.
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