Sibu Mabena has a background in politics but her interest in the entertainment industry led her down a different path as she founded the Duma Collective.
Mabena graduated in political science and international relations but she entered the world of entertainment following a stint with hip-hop DJ, PH.
She managed him for a period of approximately 30 events and set-up an office immediately thereafter.
Mabena founded the Duma Collective, a company responsible for managing performing artists and events.
Destiny Connect reported that the company focuses on their clients’ needs and objectives.
Mabena said, “We inspire our clients to view themselves as businesses, since their craft is the selling proposition.”
Briefly.co.za gathered that the 26-year-old was attracted to the entertainment industry at a young age as she represented the South African dance team at the age of 10.
Mabena revealed that the Duma Collective is working with exciting brands, such as Heineken and Amstel.
Her company also recently promoted the massive Global Citizen festival at the FNB stadium.
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