The music industry is a tough one and not many understand that it is like any another business concern. To make it in this environment, and to have a lasting career, one has to be of a creative mind and in that way will be able to generate an income.
There have been a number of cases where a musicians have passed away having very little to their name due to the misuse of finances. It has been happening for a long time but is still a topic of discussion.
The younger generation has started to enter the industry bringing with them their creative minds and injecting new ideas. With this happening we are all hopeful it will end the poverty of the musician as we know it today.
Briefly.co.za has seen how, taking on a side line interest, these new musicians are entering a world where they are able to make additional money, and most of it has to do with fashion.
K.O - Skhanda World
It is most certainly not a new thing for K.O to design and create clothing for his fans.
Two years ago, K.O had an awesome launch of the Cashtime clothing brand. He has now developed a new line called Skhanda World. This clothing line has been a great success with merchandise flying off the shelves.
Riky Rick - Cotton Club
This very popular SA rapper dropped a clothing line in February 2018.
The launch of the merch, a collab between Cotton Club Records and Riky Rick’s record label, was a huge success with record sales for the store in Braamfontein.
Cassper Nyovest - Family Tree
Cassper has had his clothing brand from the time he started his career.
With all his success, he has managed to open two stores, one in Newton, Johannesburg and another in Durban which has only been opened recently.
His Cassper Nyovest branded T-shirts is one of the most recognisable locally produced line in the country and this after only four years.
Mamphintsha - West Ink
It has been a challenging 2018 for Mampintsha. Not about to give up, he has revived himself and carried on producing his music.
He went as far as to launch his very own West Ink Apparel and it has received a huge response from Durban fans.
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