Durban business employs 45 homeless people to advertise online

Durban business employs 45 homeless people to advertise online

A Durban based company has found a novel way of assisting homeless people in the area by giving them an opportunity to earn some money using the powers of online marketing.

Samuels Service Centre started an initiative that hopes to find an alternate source of income for people who beg for money and sleep on the streets with nowhere else to turn.

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Samuels Service Centres pays homeless people and provides them with a meal, in return for them simply wearing one of the company’s red t-shirts. Drivers and passerby’s simply need to take a photo of someone in the red shirt and share it on social media, tagging the post #Samuels.

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The people wearing the shirts can then claim their payment daily from the family-owned Samuels Service Centre.

The company says that their initiative is based on a Thai principle which prioritises finding joy in the fortune of others. The family says they got the idea while travelling in Mexico.

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Samuels already has 45 people employed in their campaign and are hoping to reach a high of 80 people whom they will be supporting daily.

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