- Lekau Sehona's started small but turned a few chickens into an empire
- He says social media was pivotal to his success
- His new franchise celebrates Kasi culture
Lekau Sehona started a successful chicken enterprise which grew from raising a few chickens to having a fast food franchise. Lekau attributes social media as being an incredibly useful tool for marketing his business and getting the word about his fantastic chickens out there.
As Briefly.co.za reported earlier, Lekau was always determined to be a success story, and started his own chicken farm at 28 years old. He started out by raising chickens, but his business, Huku Dust, has grown incredibly since, thanks to social media.
Realising that people were using Twitter as a platform to promote black-owned and small businesses, Lekau took the opportunity to say piece. He says it didn’t even take long for him to gain a significant following so he used the opportunity to talk about his chickens, reports Sowetan Live.
Lekau has proved he has keen marketing skills and has used the social media platform to his advantage. He says getting support from Twitter doesn’t happen instantaneously but takes time. He adds that there is also a darker side to Twitter and users can destroy your business just as easily as they can build it.
He as launched his new franchise this month and has used the opportunity to celebrate Mzansi culture, saying that no one knows Mzansi’s cultures and understands ekasi better than the community.
Lekau describes his restaurants as an “urban ‘street kulture’ fast food brand that celebrates our History, Art and Culture, with a modern street twist. Each and every Huku Dust Shop will have a different South African Tribe's artistic design.”
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