DJ Sbu has gone international. His energy drink MoFaya has taken off overseas thanks to his new business partner, Ali Kiba.
Ali Saleh Kiba is a recording artist from Tanzania. He has partnered with DJ Sbu to build an empire. He has taken the energy drink into a global market by his aggressive advertising.
His social media presence has also helped expand the reach of the energy drink.
Social media users were left impressed by the power moves by DJ Sbu. This business move may have something to do with why DJ Sbu has been in the States recently. Briefly.co.za reported that social media users were less than impressed when the media personality illegally entered a gym under the guise of “hustling.” He uploaded a video of himself hustling - he used a gym in Los Angeles, America without having a gym membership. The musician said that a person can do anything if they believe and have the confidence and the video was how he showed his fans that it works. However, many people did not agree with what he did and told him that using a gym without paying is illegal. The DJ responded by saying he didn't owe the gym anything; they actually owe him for being there in the first place.
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