Hip Hop has revolutionised itself in the entertainment industry. It's more than just music, it has also played a major role in sculpting an artist's image which makes them more influencial on all sorts of levels.
Through their music, artists have also partnered with major companies as brand ambassadors through endorsement deals. It's a win-win situation really. Companies get more exposure from having a top artist as their brand ambassador and illuminate the staus of their brands. And the artists, well, gets more moola for their time.
According to SA Hip Hop Magazine, big companies are always interested in working with big artists so that their brands can reach a larger audience.
Now that the Hip Hop culture is reaching greater heights, more companies are partnering with the best top artists and we can see how that buisness relationship is working out.
In no particular order, here is a list of 5 major endorsement deals in Mzansi's hip-hop industry:
1. AKA - has signed deals with Reebok and Vodka
2. Cassper Nyovest - This week he signed with Samsung SA and also has an endorsement deal with Ciroc.
3. Nasty C - Signed a deal with Puma and recently with Axe.
4. Riky Rick - Signed a deal with Vaseline SA
5. Rouge - Signed a deal with Flyish Fish
Meanwhile earlier today, Briefly.co.za reported that Cassper Nyovest shared a pic with rapper J. Cole on his Instagram account..
Cassper Nyovest has been known to make big moves in both the local and international music industry. He is always seen associating with big international names, but fans were never ready for this new level. The rapper posted a picture with award winning rapper J. Cole. Levels!
Enjoyed reading our story? Download BRIEFLY's news app on Google Play now and stay up-to-date with major South African news!