- With the election season in full swing, Briefly.co.za compares what the Democratic Alliance has on offer
- The leading opposition party has released their election campaign manifesto and ensured their visibility with numerous billboards
- We explore whether or not their adverts are consistent with their manifesto and if not- where does the difference come in
Election season is upon us and political parties are battling for supremacy ahead of the May deadline.
The leading opposition party, for now at least, is the Democratic Alliance. While only time will tell if they will retain this position, their natural ambition this year would be to overtake the ANC.
However, is what the party pledged in their manifesto consistent with their adverts? Briefly.co.za takes a closer look:
Billboard: A provincial train service
Manifesto: DA-led national government “will look to devolve the operation of train services in well-functioning metros, such as the City of Cape Town”
With DA election posters declaring: "A provincial rail service for all" some may interpret that the party intends to instate a provincial rail service. Their manifesto, on the other hand, says little on this topic, merely that the party will look into the operation of existing services.
While civil society groups have been pushing for metros to have more control over what happens locally, the party's stance on this has been unclear. According to the Daily Maverick, even toilet paper for PRASA branched needs permission from head office.
Billboard: A provincial police service
Manifesto: “devolving part of the policing budget to police station level to address specific needs, and bring in line with the move to devolve the competency, where appropriate on a provincial level”
With billboards implying that provincial police services will be instated, but the manifesto itself saying otherwise, this is another inconsistent declaration. The adverts imply that there will be a provincial-level police service operating separately from the South African Police Services. The manifesto itself, however, simply speaks of focusing on the needs of stations to improve competency on a provincial level.
In a nutshell, the broad declarations paraded on the DA's election posters are broad, vague statements that do little to reflect their true intentions, to the extent that they risk being misleading.
Briefly.co.za reported that the party's head of policy, Gwen Ngwenya, had resigned from the position due to policy uncertainty. In her resignation letter, she had claimed the party had put more value on 'temporary billboards' than on “developing a longer-lasting comprehensive policy blueprint for the country”.
The conflicting messages the DA is sending out on their posters, versus what their manifesto pledges, highlights this.
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