A conservationist and documentary-maker, who moved to South Africa to explore the country’s rich natural landscapes, has been recognised as the 91st Commonwealth Point of Light for his efforts to protect the world’s fragile ecosystems.
Adrian Steirn founded Beautiful News, which is a multimedia storytelling platform that explores the wonderful lives of southern African people, and he has since been honoured by the Queen for his efforts.
His work has helped the community and advocates improving the way the world views and interacts with nature.
Steirn’s work focuses on how humanity engages with nature. Pursuing his passion for the environment, Steirn has explored many remote locations, studying the interesting creatures found in these spaces, Briefly.co.za discovered.
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Steirn has done valuable work in investigating endangered species, notably the Caucasian leopard, pangolins and the rhino in particular, which has faced a severe crisis in the past decade owing to the value of its horn on illegal markets.
His documentary, The World’s Most Wanted Leopard, takes an intricate look at the endangered Caucasian leopard, which is found in Azerbaijan. He is a versatile artist and has also published a photo essay that won international awards.
Unafraid to put himself at risk to protect vulnerable communities, both animal and human, Steirn spent three months undercover in a poaching syndicate which he shared with news agency, Al Jazeera’s Investigative Unit.
Now, Steirn plans on furthering his work in conservationism and is launching a campaign, AI ‘Smart Ad’, to change how consumers interact with advertising.
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