- He used earnings from his previous job to start the company
- Konoto Mochitele formed his company using social media in lieu of traditional, expensive marketing
- He says starting a business isn't for everyone
Graphic designer, Konoto Mochitele, tirelessly pursued his dream of starting a business, refusing to let limited capital stand in his way. When Mochitele left his previous job, he poured his earnings into his new venture, Inspired Abstractions, Briefly.co.za found.
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Mochitele found innovative ways to overcome the cost of marketing his printing and productions company. He used his keen social media skills to get the word out about his business and what his company offers.
Twitter was an invaluable to his success as he sourced most of his clients from the platform, Sowetan Live reported.
Offering insight into the world of entrepreneurship, Mochitele suggests that the game is not for everyone, as it involves huge risk and dedication to the project, even during the times where it seems as though it is not going as planned.
Mochitele's passion for what he does exudes through his bright and confident smile. Staying positive at all times, he commits himself to the challenges of running a business and in doing so, develops his skills and competencies even further.
"Do whatever is put in front of you with all your heart and soul without regard for personal results. Do the work as though it were given to you by the universe itself - because it was," writes Mochitele.
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