MTN cuts ties with Afrikaans is Groot over Steve Hofmeyr's involvement

MTN cuts ties with Afrikaans is Groot over Steve Hofmeyr's involvement

MTN has decided to cut all ties with Afrikaans is Groot because of Steve Hofmeyr's involvement in the show. The singer is known for his controversial statements about race and MTN refuses to support a show with him in it.

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Mobile network provider, MTN, has announced that it has opted to sever ties with the popular Afrikaans music show, Afrikaans is Groot.

The reason for MTN's withdrawal is the fact that singer Steve Hofmeyr, famous for his right-wing comments, will be part of the show.

"MTN has been reviewing its bouquet of sponsorships and its association with AIG (Afrikaans is Groot), which began in 2015. MTN raised its concerns with AIG last month and we have taken the decision to cut all ties with this event.
"Through its brand and network, MTN seeks to connect South Africans and bring people together and it’s unfortunate that by persisting with Hofmeyr, AIG is no longer helping serve that objective."

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News24 reported earlier that most of AIG's big sponsors seem not to care that Steve is part of the show.

Briefly.co.za gathered that people are still unsettled by many of the things that the singer has to say, such as a 2014 tweet:

"Sorry to offend but in my books Blacks were the architects of Apartheid. Go figure."

Since the tweet, Steve has seen a number of festivals cutting ties with him.

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AIG stated that it would not change its planned line-up despite the negative attention that Steve's involvement is attracting.

"It is not the function of AIG to get involved or comment on the personal or public viewpoints of any artist, including Steve.
"As one of the country’s most popular music stars, Steve is still performing in the concert."

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Source: Briefly.co.za

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