World's most expensive perfume launched in Dubai, worth over R18m

World's most expensive perfume launched in Dubai, worth over R18m

- The world’s most expensive and luxurious unisex perfume, Shumukh, has been unveiled by The Spirit of Dubai by Nabeel

- The perfume is said to be valued at Dh4.752m, which is more than R18 million

- Shumukh in Arabic translates to ‘deserving the highest’

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For the world of the rich and reckless spenders, the news of the most expensive perfume will definitely be a challenge.

According to reports, a luxurious unisex perfume, Shumukh, is said to currently be the most expensive perfume in the world.

Shumukh, unveiled by The Spirit of Dubai by Nabeel, is valued at a whopping sum of Dh4.752m, which is approximately R18 866 219,39.

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The name of the perfume pays tribute to ‘The Spirit of Dubai’, as Shumukh in Arabic translates to ‘deserving the highest’.

It unites the art of jewellery and perfumery to create a one-of-a-kind masterpiece that tells the tale of the great Emirates through seven core design elements. Set with 3 571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18-carat gold 2479.26 grams and 5892.88 grams pure silver, Shumukh is the epitome of luxury.

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Shumukh can be exclusively seen at The Dubai Mall, Fashion Avenue as part of the mall’s ART+ series.

Shumukh, an unrivaled tribute to Dubai in the world of fragrance, beautifully showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modeled in gold and silver and ornamented with the highest quality VVS diamonds and precious stones.

Standing 1.97 metres tall and taking over three years and 494 perfume trials to formulate, Shumukh is comprised of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerising with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli, ylang-ylang and frankincense.

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Briefly.co.za gathered that Shumukh was conceptualised in the UAE by Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from Switzerland, Italy and France – including the recipients of the designation of Meilleurs Ouvriers de France (Best Craftsman of France).

Shumukh is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’.

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Source: Briefly.co.za

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