MTN and other sponsors pulled out of the Afrikaans is Groot music festival citing Afrikaans singer Steve Hofmeyr as the reason, and the singer recently addressed this boycott. He said that he and his supporters couldn't be bullied.
One of South Africa's most controversial Afrikaans singers, Steve Hofmeyr, spoke up about the boycott against him.
Toyota SA and Media24 have announced that they will end their relationships with the Afrikaans is Groot music festival because of the Afrikaans singer's involvement in it.
This comes after MTN decided to cut all ties with the festival because Hofmeyr known for his controversial statements about race and the network provider refuses to support a show with him in it.
The singer said on social media that not he, nor his fans, could be bullied.
Bully us all you want, take our schools, universities, heritage and language, but you will not close down our last cultural institution. We do what we have always done and needed most: we go independent. Our primary sponsors are our people. Their souls are untouchable.
Briefly.co.za gathered that Coca-Cola has also since distanced itself from the festival.
Afriforum also got involved and challenged MTN's decision and accused them of letting their personal views influence their business decisions.
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