Sho Madjozi is a well-known rapper in Africa as well as the rest of the world. She says the secret to her achieving such heights is the fact that she focuses on making music that people from Limpopo will like.
To say that Sho is rocking as a female rapper is an understatement. She's killing it, and her fans are loving her for doing her thing so well.
Sho has even been given the title of best entertainer in Africa by Forbes Woman Africa, according to a report by TimesLIVE.
The secret to her major success? Sho thinks it lies in her focus on making music that her "cousins in the village" will listen to.
According to the 26-year-old, it's about making music that will be loved in Limpopo, and not thinking about what Europe will like.
Briefly.co.za gathered that for Sho, it would not mean much if she was internationally admired but South Africans don't like what she's giving them.
A lot of African artists, when they are trying to be the face of Africa to the world, try to make music they think Europeans will like. I don't bother with that. I make music I know my cousins in the village will like.
I make music for people in Limpopo. It would be absolutely meaningless to me if I was a star in Europe and not known or loved in Limpopo. I would be completely devastated.
Whatever Sho's recipe for success is, she's been cooking up the kind of music that all her fans want to hear.
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