Naomi Campbell says it's time for big companies to invest in Africa

Naomi Campbell says it's time for big companies to invest in Africa

Supermodel Naomi Campbell has called for companies to invest in Africa. The British star says she believes in the nation as well as the potential of Africa's youth.

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Speaking at the Conde Nast International Luxury Conference in Cape Town, Naomi Campbell called for investment in Africa.

Campbell, who has referred to herself as Madiba's 'honorary granddaughter', wants big brands to unleash the talent Africa has to offer, according to The Sowetan.

Campbell insists that, if given the chance, Africa could flourish with help from the global community:

"We all don't realise in this room, the difference you could make if you were to make a commitment and pledge to come and commit into the infrastructure across Africa."

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The model says that although people are only now realising the potential the continent has to offer, it has always been lying in wait:

"It's not about looking at Africa as a trend now and as this new place to discover, but it has always been untapped, and you have to wonder to yourself and whatever companies you have, why you have ignored Africa for this long."

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Naomi has called for investments in music, art and even technology. Rumors have circulated that Vogue intends to launch an African publication, with an announcement expected soon.

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