- Global clothing retailer, H&M, announced a new collaboration with local designer, Palesa Mokubung
- The designer’s Mantsho label becomes the first African label to partner with H&M
- The range of clothing will be launched from 15 August in various countries around the world, including the US, Mexico, Israel and various European nations
Since their introduction to South African shores, H&M have been a hit with local clothing shoppers.
The Swedish retailer has now announced an exciting collaboration with local fashion designer, Palesa Mokubung.
Mokubung becomes the first African to land a deal with the global brand.
Mokubung’s Mantsho label will feature in stores and online from 15 August in various countries, including the United States, Mexico, Israel, Britain, France and Spain, amongst others.
IOL reported that H&M deem Mokubung to be an inspirational talent.
Pernilla Wohlfahrt, the company’s assortment manager for collaborations and special collections, said that Mokubung’s clothing range would inject a dose of fresh fun as well as some Mzansi magic to their global markets.
Wohlfahrt said, "We love how she works with colour, print and silhouettes enhancing the female shape in a flattering and playful way."
Mantsho means ‘black is beautiful’ in SeSotho and the label was created in 2004.
During that time, the designs have featured in runways across the world, including in the US, Greece, India and Nigeria.
Mokubung couldn’t hide her excitement as she shared the news via social media.
The young designer is looking forward to sharing her ready-to-wear clothing with the world.
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