The drama surrounding controversial South African singer Steve Hofmeyr continues. The latest development is that MultiChoice, the pay-TV company, has decided to actively avoid airing any content featuring the singer.
MultiChoice's DStv service will no longer give controversial Afrikaans singer Steve Hofmeyr public exposure by airing content he appears in on DStv or any other channels like kykNET, according to Channel24.
The pay-TV company has decided to stop airing any archived material of Hofmeyr and will not air any of his future work either.
"The MultiChoice Group will in future not carry content that includes Steve Hofmeyr on any of its platforms."
This comes after organisers of the 2019 kykNET Ghoema Music Awards pulled the nomination of the music video, Die Land (The Land) because Hofmeyr features in it.
Joe Heshu, MultiChoice's group executive for corporate affairs, said the company doesn't approve of discriminatory acts.
"We are committed to the building of a non-racial society and strongly condemn any acts of discrimination."
Chanbel24 further reported that MultiChoice is proud to support the Afrikaans language but their views do not align with what Hofmeyr represents.
"Our commitment to Afrikaans and all local languages will not change. It has come to our attention that Steve Hofmeyr was nominated for a Ghoema music award in the category for Best Music video.
We have requested that Steve Hofmeyr not form part of the event that we sponsor as his views are not aligned with our values. We welcome a society where freedom of speech is celebrated, however we take a stand against racism."
All this comes after MTN decided to cut all ties with Afrikaans is Groot about a month ago because of Hofmeyr's involvement in the show, as reported by Briefly.co.za.
The singer is known for his controversial statements about race and MTN refused to support a show with him in it.
In response, Hofmeyr said that he and his supporters couldn't be bullied.
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