In what seems like an act of retaliation, Afrikaans singer Steve Hofmeyr has cancelled his subscription to DStv and destroyed his decoder. He apparently then offered R10 000 to one 'lucky' supporter who did the same.
Steve Hofmeyr and MultiChoice certainly have no love for each other, and the Afrikaans singer quite dramatically showed the pay-TV company just how he feels.
Channel24 reported that the singer first cancelled his subscription to DStv and then destroyed his decoder by driving over it. He also removed his satellite dish from his roof.
According to the report, Hofmeyr offered a reward of R10 000 to one 'lucky winner' who followed his example and shared video evidence on Facebook before 1 June.
"Yes, you can't boycott everything and everyone, but I'm going to try. I'm done with MultiChoice, all their channels, including kykNET and Showmax, as well as Media24 (stop trying to phone me) and a few others that I will name later."
This all comes after MultiChoice threatened to withdraw its sponsorship of the Ghoema Music Awards if Hofmeyr's song, Die Land (The Land), wasn't removed from the nomination list.
Recently, news broke that MultiChoice's DStv service will no longer give Hofmeyr public exposure by airing content he appears in on DStv or any other channels like kykNET.
Hofmeyr expressed his disappointment in MultiChoice for making this decision, as reported on earlier by Briefly.co.za.
Videos about the matter have been shared online:
Enjoyed reading our story? Download BRIEFLY's news app on Google Play now and stay up-to-date with major South African news!