- Google Trends provides a glimpse into what may have been on the minds of many voters on Election Day
- The EFF was the most-Google- party for the day
- Additionally, many people searched for information on how and where to vote
According to Google Trends, the EFF was the most-searched political party on election day by a wide margin.
The trends also provide insight into which politicians people were Googling and what kind of search queries they were looking into.
In addition to Googling politicians, South Africans also searched for their nearest voting stations and if they could cast their vote anywhere.
The trends also shed light on what some voters may have been thinking on election day. For example, the most-searched queries related to Julius Malema were variations of "Julius Malema votes ANC".
Likewise, most of the searches related to Cyril Ramaphosa were for Bonang Matheba and rapper AKA, who spoke to the president in an Instagram live stream. This suggests that these pop culture figures were able to give Ramaphosa a boost, at least online.
Additionally, one of the most common searches related to Ramaphosa was "What culture is Cyril Ramaphosa?", suggesting that ethnicity may still be a consideration for some voters.
Interestingly, the most common search related to DA leader Mmusi Maimane was for Patricia De Lille's GOOD party.
This may mean that De Lille's much-publicised split from the DA may have still been on the minds of a considerable number of voters.
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