Sip sip hooray: Black woman conquers male-dominated wine industry

Sip sip hooray: Black woman conquers male-dominated wine industry

Siwela Masoga is causing a stir in the wine industry. The 28-year-old black female wine-maker is conquering a white male-dominated sector and is determined to create a space for fellow South Africans to join her on a wine revolution.

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Masoga wants craft local wines, with locally inspired names and labels, to be paired with South African food, rather than Western cuisine. Her aim is to get more young, black people involved in the local wine industry.

She is now the proud owner of Siwela Wines, produced in Stellenbosch and sold by order across the country.

After completing a National Diploma in Biotechnology, Masoga accepted a position as an intern at Waterstone Wines in Stellenbosch. She is currently doing her Masters in Wine Making at the Cape Wine Academy while working.

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Sip sip hooray: Black woman conquers male-dominated wine industry

Source: Facebook/siwela.masoga
Source: Facebook

Siwela Wines currently produces a dry red and a semi-sweet red but they have plans to add to their selection later this year.

The wines have been marketed through social media and word of mouth. The businesswoman goes a step further by keeping in touch with her clients after they have received their order.

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Speaking to Sunday World, Masoga said those who want to study wine-making must focus on mathematics and science subjects at school.

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Source: Briefly.co.za

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