South African musician, Lady Zamar, wanted to give fans even better music than she did on her album, King Zamar. This almost crippled her on a creative level, but she worked around it and her music served as an emotional outlet.
Lady Zamar's first album, King Zamar, did exceptionally well and she wanted to give her fans even better music with her second album.
However, the pressure to be better almost crippled her creativity, according to TimesLIVE.
Fortunately, the singer managed to overcome this, and this album served as an emotional outlet for her.
That's why it has a different, but authentic, sound. Zamar thinks fans will be able to relate to her new music.
"It will be a different sound, but an authentic sound, and the music will be as real as it can ever be, because that's the kind of music people relate to."
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The singer says that her new album addresses emotions that can be difficult to cope with.
"It deals with emotions, and emotions are hard to deal with. They can destroy you."
Briefly.co.za gathered that Zamar said she told her story with this album - the name is yet to be revealed to fans - and that she revealed a lot about her life. It was a difficult journey for her.
"It has been really terrifying to go through this process of making this upcoming album. I am still nervous, even as we prepare to share the project with everyone soon.
"I think it's because of the way I tell my story this time, how much I reveal about my life, my intimate relationships and just the emotions I have been going through."
Zamar will release her album's artwork and name before the end of May, and the album's release will follow after that.
In the meantime, the singer can feel proud of her SAMA nomination for Record of the Year for her song Collide.
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