There were many who thought Papa Penny was being a fool when he started his funeral cover business, but it has been growing at a healthy rate and the reality TV star has shown he has a head for business.
Papa Penny may be a TV star, but he's also a man who knows how to do business. Before he became Papa Penny, he was doing his thing in the business world.
He started off small - he sold vegetables on the streets at one time, but moved on from that to a restaurant and has always known what he was doing.
"The one thing I always understood is that a person needs to have multiple streams of income, and I always made sure."
When it comes to the funeral cover business that he owns, Papa Penny is slowly but surely making a success of it.
TimesLIVE reports that Papa Penny has been mocked about Penny Penny Funeral Cover.
However, he's not about to let that get to him. He feels that funeral cover shouldn't be owned exclusively by white people.
"The idea to start this came to me one day. I thought: why are all these insurances owned by white people, most of them foreigners who have big houses in Cape Town that they visit?"
"Why not have funeral covers that are from home, from someone who understands what death is to us as black people and how we deal with it and what we need the most? Who said insurance must be owned by whites only?"
Briefly.co.za gathered that Papa Penny now has more than 28 call-centre agents and he plans on expanding soon.
The call centre is situated in Braamfontein and Papa Penny plans to have one in every province in the future.
There are also plans to have door-to-door salesmen to create more awareness about the funeral cover.
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