If your clothes could talk, what would they say? Local fashion designer, Balini Naidoo, believes an outfit has a language of its own and has created a range for the visually impaired.
Her uncle is visually impaired, and this made her realise that he struggled with choosing what to wear, reading the size and wash care details on a label.
Naidoo believes that fashion should be inclusive, so she began creating garments which allowed the visually impaired to 'see'. The range of braille apparel is altering the industry.
Balini clothing line was founded just last year and is clothes with a braille identification system printed on them. Each item has a pattern of raised blocks, explaining what would typically go on the label as well as the colour and style.
The range is as fashionable as it is practical, keeping to a minimalist aesthetic and soft tones. With a degree in Fashion and Textiles from Durban University of Technology, she’s determined to thread social responsibility into her work.
For every purchase, Naidoo donates a percentage of the profit to the Cape Town Society for the Blind. Her innovative creations prove that fashion can have a massive impact in society.
She’s currently the only person in South Africa creating clothing especially for people who are visually impaired.
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