Mzansi musician, ChymaMusique, took to social media to vent about how radio stations are not hiring people for their qualifications any more but for other more trivial reasons.
It has been noted that many actors have voiced their concerns about the industry being taken over by “slay queens” and “twelebs”, but it appears that notion is also trending in the radio field.
According to TshisaLive, ChymaMusique took to Twitter to express his concern about radio stations and their prerogative. The muso was replying to the popular “O Jewa keng?” tweet to say that of late, radio stations didn’t seem to hire qualified people, but instead preferred people with social media followings, influence and connections.
ChymaMusique wrote: "Radio stations don't really hire people who have qualifications any more. They want following, influence and connections qha."
ChymaMusique’s tweet attracted heavy attention on his timeline, as many people seemed to agree with the musician and even went on to name and shame a couple of stations and people.
Other tweeps explained that while they didn’t think it was fair, they have come to accept the new standards.
Many followers said they were dropping out of media-related studies, because they would never get the job they qualify for because the industry prefers “slay queens” and “twelebs”.
Many are wondering why triggered ChymaMusique’s outpouring on the Twitter streets, but anyone can sense that this was one of those things left unsaid. Perhaps the musician will explain himself soon.
Meanwhile, earlier today, Briefly.co.za reported that rapper Emtee has decided to leave his record label and venture into something new. Emtee is not planning on going out on his own though.
The headlines had been buzzing with the news that Emtee was planning on leaving Ambitiouz Entertainment. Briefly.co.za reported that the rapper took to Twitter with the hashtag #FreeEmtee. This began the hype of him leaving, as it listed his frustration with the label and him being told who he could and couldn’t work with.
Speaking to TshisaLIVE, Emtee did confirm that he had made the decision to leave the label but added that he wanted things to go through as cleanly as possible. He did state that even though he has decided to leave, he is not set on the idea of being independent.
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