WATCH: Cassper Nyovest impresses with his marketing skills in all his adverts

WATCH: Cassper Nyovest impresses with his marketing skills in all his adverts

Cassper Nyovest is one of South Africa’s biggest names both locally and internationally. The South African rapper has been consistently releasing hit songs over the years including ‘Doc Shebeleza’ and ‘Mama I Made It. The songs have made him a household name, opening up an opportunity for him to be a brand ambassador for several products.

WATCH: Cassper Nyovest impresses with his marketing skills in all his adverts

Image: instagram.com, @casspernyovest
Source: Instagram

The 28-year-old rapper also has over 2.2 million followers on Twitter and over 2.7 million on Instagram. Based on this significant Cassper Nyovest Twitter and Cassper Nyovest Instgaram following, the hitmaker uses his social media to freely interact with his fans while promoting different products concurrently. Cassper’s brand appeal is unquestionable and can only be compared to a few in South Africa.

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Top Cassper Nyovest adverts

It is not easy to get brand deals, especially with international brands. The metrics used when selecting people to represent a brand goes beyond the number of followers a person has. The rapper has somehow managed to fill in the blanks required by several brands. Since breaking into the limelight, Cassper has done a lot of advertisements for different brands. Here are details of Cassper Nyovest brand ambassador.

1. Cassper Nyovest Nescafe South Africa

Most recently, Caspper featured in the latest Nescafe South Africa ad that promoted Nescafe Gold. Nescafe is an international coffee brand made by Nestle. He sent out a tweet teasing the release of the ad shortly after the Samsung ad. This latest news of Cassper Nyovest is his second ad in the month of June in 2019.

2. Cassper Nyovest Samsung Mobile SA

This was Cassper’s first brand ambassador deal of 2019. The recent Samsung Mobile SA ad features the rapper promoting Samsung’s budget line the A series. The deal with tech giant Samsung is worth R25 million. The rapper showcases some low-key good acting skills in the ad.

3. Cassper Nyovest Ciroc Vodka SA

It is rumored that the rapper bagged around R30 million from the Ciroc brand ambassador deal. The rapper teams up with clothing brand Moschino and Ciroc in the latest ad which is shot in Milan. If the whispers are right, this is Cassper’s biggest brand deal so far. The rapper is yet to confirm the report on the exact figure, leaving room for speculation.

4. Cassper Nyovest Shoprite SA

Mid 2018, Cassper secured a deal with African giant Shoprite. His song ‘Dos Shebeleza’ featured in Shoprite ad for their anniversary promotions. The rapper did not try to hide his feelings of getting paid when announcing the partnership.

These are multi-million deals as confirmed in the tweet below.

Numbers do not lie. Just by looking at the retweets and likes on the advertisements, you can take the appeal Cassper commands. Social media is all about impressions and the rapper definitely gets a lot of it. This only leaves the door open for more brands to come and partner with the hitmaker. In addition, brands love people who interact with their fans, and judging by his Twitter timeline, Cassper does this a lot.

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Cassper Nyovest is in his prime and we can expect more deals to happen in the near future. With his drive for getting more paper, he might end up being the go-to guy for most brands.

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Source: Briefly.co.za

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