As people around the globe attempt to reduce their waste, Pick n Pay has launched a 'nude' fruit and vegetable produce section.
Grocery giant Pick n Pay has launched their answer to reducing their environmental impact, displaying a new plastic and packaging-free zone in 13 stores across Mzansi.
This is part of a trial to measure consumer's willingness to switch from packaged food to loose produce.
The new 'wall' will include 12 new seasonal loose fruits and vegetables: brown steak mushrooms, portabellini mushrooms, red & green chillies, cocktail tomatoes, sweet Palermo peppers, baby brinjals, green beans, broccoli, zucchini, sweetcorn and baby cabbage.
Business Tech reports that there will be 35 other fruits and vegetables which were already available to customers in this format.
In a statement, Pick n Pay revealed that customers can purchase reusable produce bags, or simply bring their own along.
“There is scope to grow our ‘nude’ wall offering, but it needs to be sustainable and without unintended consequences. Reducing plastic waste has obvious benefits, but we need to be careful not to increase food waste levels during the process."
Sticker barcodes have also been replaced by laser printing, displaying sell-by dates and other information directly on the fruits and veggies.
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