EA Sports loses licensing rights to Cristiano Ronaldo's Juventus in FIFA 20

EA Sports loses licensing rights to Cristiano Ronaldo's Juventus in FIFA 20

Video game company Electronic Arts (EA) Sports, has lost licensing rights to Cristiano Ronaldo's team Juventus and will not feature in FIFA 20.

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EA rivals Japanese company Konami which develops Pro Evolution Soccer (PES), has acquired exclusive rights to the Serie A club and the Portuguese and teammates will now be in PES.

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FIFA 20: EA Sports loses Ronaldo and Juventus licensing rights to Konami

In this photo illustration a gamer plays the video game ‘FIFA 19' developed and published by Electronic Arts (EA) on a Sony PlayStation game console PS4 Pro on December 19, 2018 in Paris, France.
Source: Getty Images

FIFA 20, its 27th installment is set to be released on September 27, and will not feature any kit or logo representing the Bianconeri including the Juventus Stadium.

However all is not lost for FIFA loyalists, according to CNBC, EA said in a news release that Juventus players will be available in future games but with a fictional club called Piemonte Calcio.

Konami also partnered with Manchester United and Bayern Munich although they will also be in FIFA 20 as the rights are not exclusive to PES.

Ronaldo was the front cover of the previous FIFA 19 cover and the move is seen as a major shift in influence in the gaming world.

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The Juventus star is the most followed instagram personality in the world and is listed as Forbes' second highest-paid athlete with $109 million between his salary and endorsements.

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Source: Briefly.co.za

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