- A doctor has been honoured for 3 decades of service
- He was presented with the award in Cape Town
- The man said that it was an honour for his work to be recognised
A doctor has been honoured for making a difference in South African healthcare for the last 30 years.
Dr Brian Ruff was presented with the Titanium Award for his outstanding contribution to healthcare by the Board of Healthcare Funders (BHF). Announced at the BHF Conference, which ran from 21 to 24 July in Cape Town, the award recognises and honours professionals and organisations that are making positive change in South Africa’s healthcare sector.
"It's an honour to be recognised for the work we are doing to make healthcare in South Africa more sustainable and better for all."
After three decades of work in healthcare, both public and private, Ruff founded healthcare management company PPO Serve, with a team of like-minded individuals in 2014. Their aim is to make the sector better for patients and doctors.
Ruff is also the driver behind the development of innovative population health projects and Value Care Teams, which aim to care for complex patients, using all available local resources to reduce hospital admissions and preventable medical crises.
Briefly.co.za previously reported that Dr Paulo de Valdoleiros, or most popularly known as the Walk-in Doctor, opened a practice where patients pay what they can afford. De Valdoleiros, who graduated at the age of 51, said he sees patients and examines them if necessary. Then he gives them basic medications, which has been on the market for decades so it relatively cheap, and the patient goes to the front desk, deciding on his, or her, own fee.
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