- On Monday, MultiChoice called the Kaizer Chiefs 'boMabena' in a Twitter post
- The tweet rubbed up soccer fans the wrong way and they slammed MultiChoice for being "disrespectful"
- The backlash resulted in the pay-TV operator having to apologise to Amakhosi and fans
On Monday, MultiChoice tweeted a premiership promotional post where they referred to the Kaizer Chiefs as "boMabena."
The post sparked a negative reaction and soccer fans, particular Amakhosi supporters, dragged the pay-TV operator for being "disrespectful."
The post sparked outrage on social media and soccer fans shut down MultiChoice.
Social media user, @butimajens, commented: "We will stop paying the our subscriptions if you continue calling our team Mabena United."
Another tweep, @HlabiLebohang, added: "Disrespecting the people who support you."
Responding to questions by SowetanLIVE, the pay-TV operator said the tweet was meant as a joke and it was not their intention to offend anyone.
"Social media commentary can often be in jest and‚ in this instance‚ was never intended to be offensive‚" MultiChoice said.
MultiChoice went on to add:
"Of course we apologise to anyone who may have been offended‚ especially Amakhosi supporters. However‚ the tweet should be read in the context of sports banter."
Mabena refers to a viral sensation that became synonymous with failure. Briefly.co.za reported previously that a video went viral which showed a soldier, who was called Mabena, failing at a South African National Defence Force (SANDF) training session.
After the video went viral online, South Africans started using "Mabena" as a term to discribe individuals who disappoint in Mzansi.
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