MultiChoice apologises to Kaizer Chiefs for calling them 'boMabena'

MultiChoice apologises to Kaizer Chiefs for calling them 'boMabena'

- On Monday, MultiChoice called the Kaizer Chiefs 'boMabena' in a Twitter post

- The tweet rubbed up soccer fans the wrong way and they slammed MultiChoice for being "disrespectful"

- The backlash resulted in the pay-TV operator having to apologise to Amakhosi and fans

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On Monday, MultiChoice tweeted a premiership promotional post where they referred to the Kaizer Chiefs as "boMabena."

The post sparked a negative reaction and soccer fans, particular Amakhosi supporters, dragged the pay-TV operator for being "disrespectful."

The post sparked outrage on social media and soccer fans shut down MultiChoice.

Social media user, @butimajens, commented: "We will stop paying the our subscriptions if you continue calling our team Mabena United."
Another tweep, @HlabiLebohang, added: "Disrespecting the people who support you."

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Responding to questions by SowetanLIVE, the pay-TV operator said the tweet was meant as a joke and it was not their intention to offend anyone.

"Social media commentary can often be in jest and‚ in this instance‚ was never intended to be offensive‚" MultiChoice said.

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MultiChoice went on to add:

"Of course we apologise to anyone who may have been offended‚ especially Amakhosi supporters. However‚ the tweet should be read in the context of sports banter."

Mabena refers to a viral sensation that became synonymous with failure. Briefly.co.za reported previously that a video went viral which showed a soldier, who was called Mabena, failing at a South African National Defence Force (SANDF) training session.

After the video went viral online, South Africans started using "Mabena" as a term to discribe individuals who disappoint in Mzansi.

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Source: Briefly.co.za

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