Toxic colourism: Gigi Lamayne told to bleach skin to further career

Toxic colourism: Gigi Lamayne told to bleach skin to further career

Mzansi rapper, Gigi Lamayne, spoke out about how real colourism is in the entertainment industry, in a recent radio interview.

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Mzansi singer, Gigi Lamayne, has opened up about being a “darker-skinned girl” in the entertainment industry and revealed that an unnamed celebrity tried to convince her to consider bleaching her skin to further her career.

Gigi was recently interviewed by Sho Madjozi on Power FM, where they discussed the topic - colourism in the industry.

The rapper confirmed she was fully aware of colourism in the industry, saying she had been encouraged by another woman to bleach her skin if she wanted to get further in the industry.

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“Most of the time, whether it was on social media or hearsay in the industry, I have always heard about things… I mean, I’ve had somebody approach me in the industry, a woman, encouraging me to change – bleach. She spoke to me about how different things got when she decided to do that.”

Gigi admitted that while people acknowledged her talents, they sometimes questioned her beauty, and even suggested that she could go so much further if she was “a few shades lighter”.

Listen to the podcast below:

According to TshisaLive, Gigi Lamayne spoke out about the pressures of the industry before which resulted in her attempting suicide late last year.

Gigi spoke to DJ Fresh on Metro FM in April, where she revealed she had become tired of competing with others and being judged for her complexion, as well as other things.

“I’d just have enough. I’d had had enough of the industry. I’d had enough of constantly competing or being put up against people. I’d had enough of trying to be perfect all the time. It was just like either she is gaining weight, or she’s losing weight, or she’s too dark. There was too many expectations,” said Gigi.

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About a month ago, reported that SA musician, Gigi Lamayne, unveiled her artwork and tracklist for her new EP, titled Job Woods.

According to Sandy Mafuta, Gigi’s publicist, the EP was inspired by the Bible's book of Job, and 'Woods' correlating to renowned golfer, Tiger Woods.

Gigi Lamayne debuted her first single subsequent to being an independent artist, Fufa, featuring King Monada, which had more than 260 000 views on YouTube since its debut and is now number one on the Thobela FM chart.

The Job Woods EP is said to be a glimpse of the album Gigi Lamayne sets to debut in the year 2020. The EP, however, features some of South Africa’s prominent artists, such as Zakwe and Kwesta.

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