Muso Ayanda Jiya feels that the R&B genre can - and should - have more original music, and not everyone has to sound like Beyoncé. She says there's freedom to do your own thing and be unique in the music industry.
One of Mzansi's biggest R&B stars is Ayanda Jiya, and she thinks the genre hasn't progressed as much as it could have.
According to her, all the artists are trying to sound the same, reports TimesLIVE.
Ayanda, who has worked with some great names in the industry (such as A-Reece, Stogie T etc.), started to gain fame about 4 years ago and admits the industry has changed since then.
When she first came on the scene, her music was different - at least to South Africans.
"When I first released music, my sound was still foreign to South Africa. Many thought that my music was Kelly Rowland or something. They didn't believe that it could be a South African artist."
Ayanda added that she isn't convinced she was appreciated back then, much like the R&B genre.
"It has always been around but not really recognised. It has changed though."
Briefly.co.za gathered that Ayanda said the problem lies with everyone trying to fit the same mould and be the next Beyoncé.
"It is okay to be different. You don't have to be like the big stars. Not everyone has to be Beyoncé. I know that we all look in the same direction and see it the path to success but there is a freedom in doing what you want on your own terms."
The muso is striving to be herself, for better or worse.
"I want to show everyone that I go through challenges and that I am a human first. I come with my imperfections and have risen above them."
What an inspiring message to release into the world - be yourself. It's a cliché because it's true.
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