- Africa's mission to not manufacture affordable cars locally has come to life with a new brand Mureza
- Based in South Africa, the first model is already in the pipeline - dubbed Prim8 - with a prototype expected this week
- This hatchback model is just the first, with a half-tonne bakkie, sedan and compact SUV planned for future releases
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Africa is throwing its hat into the motor industry in a big way and Mzansi is here for it.
IOL reports that fledgeling company Mureza is bringing affordable cars to the continent, vehicles for Africans made by Africans.
The start-up is based in South Africa, where manufacturing is set to take place. The first prototype for Prim8 - a crossover hatchback - is expected to be on display this week already.
BusinessLIVE reports that this first model is set to path the way for a half-tonne bakkie, sedan and compact SUV. A one-tonne bakkie range is on the cards for future projects.
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The Prim8 is expected to cost between R180 000 and R200 000, sporting a touchscreen infotainment system, keyless entry, four airbags, cruise control, ABS and tyre pressure monitoring.
Tatenda Mungofa, one of the driving forces of the project, says the brand wants to fill the gap between traditional vehicles and used imports that are sold in numerous parts of Africa:
“We will also engage with the people selling used imports to retail our new models and will assist them in setting up service facilities where this is viable, or else we will appoint independent servicing outlets in the various SADEC countries that we are targeting as a first step for our new company."
Briefly.co.za gathers that production is set to kick off early next year, with 1 000 employees expected to grow production from 10 to 35 cars a day.
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