Beyoncé is in a trademark war with wedding planner over Blue Ivy name

Beyoncé is in a trademark war with wedding planner over Blue Ivy name

- Beyoncé Knowles-Carter is fighting a legal battle against a wedding planner over the name, Blue Ivy

- Beyoncé attempted to trademark her daughter, Blue Ivy Carter's name years ago but had lost the application

- The case is expected head off to court soon

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Beyoncé Knowles-Carter has come out guns blazing in a trademark war with a wedding planner over the name Blue Ivy, calling her daughter a cultural icon.

Queen Bey has been fighting wedding planner, Wendy Morales, over the Blue Ivy trademark. Morales has an events planning company with the same name and claims that people will get confused between her company and Beyoncé’s daughter.

TshisaLive reported that in court documents seen my The Blast, Beyoncé claimed that she should be allowed to trademark her daughter’s name because she is a “cultural icon”.

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The court documents also claim that the trademark is for Blue Ivy Carter and not just Blue Ivy, which should not create confusion.

Queen Bey also threw shade at Morales, saying she runs a “small business, with just three regional offices and a handful of employees”. Beyoncé also claimed that the company had a weak online presence and did not have a lot of followers on social media.

The legal battle is set to head to court soon.

It was reported that Beyoncé and her husband, Jay-Z, first applied for the trademark seven years ago, but had lost the application and have been trying ever since.

It was also noted that designer, Joseph Mbeh, submitted an application around the same time for the name “Blue Ivy Carter NYC” and a second applicant tried to register “Blue Ivy Carter Glory IV” for a line of fragrances. However, both applications were denied.

READ ALSO: Sjava’s appreciation post to Sho Madjozi sends Mzansi into frenzy

About two months ago, Briefly.co.za reported that Beyoncé, Lebo M and all who were behind the making of The Lion King music video for the song, Spirit, deserve a special kind of award.

Lebo M worked with Beyoncé on this masterpiece. The insane anticipation around the release of this track and its music video has nothing on its greatness.

Briefly.co.za learnt that the release of the highly-anticipated music video almost broke the internet.

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Source: Briefly.co.za

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