- Tshidi Morabi created an innovative app to help parents and schools track scholar transport vehicles
- LocTransie provides parents with live updates of their children's whereabouts to and from school
- The Tembisa-born businesswoman is a serial entrepreneur and launched a series of small business prior to the launch of her IT company, Ginini Consulting
One of the biggest fears a parent has is the thought of their child going missing.
Parents who aren't able to pick up and drop their children off at school are generally at the mercy of scholar transport companies.
However, Tshidi Morabi has developed an app to alleviate some of the concerns that parents and schools may have.
The Tembisa-born businesswoman created LocTransie, which tracks the transport vehicle and provides updates in real time.
Parents and schools are now able to pinpoint the whereabouts of the scholars at all times, from the moment the vehicle collects them.
Morabi explained, “I identified a niche in the market that needed immediate action.”
IOL reported that it hasn't always been plain sailing for Morabi.
The serial entrepreneur started numerous failed ventures since the age of 16, when she started a hair salon.
Her previous businesses include a laundromat, video hire shop and juice manufacturing company.
However, she learnt from those experiences and utilised her 20 years of experience in the IT sector to start Ginini Consulting - her own IT company.
Briefly.co.za learnt that LocTransie is a proudly South African app as well.
Morabi said, “Many local entrepreneurs have been burnt by creating an app very cheaply overseas in India or Bangladesh, only to find it impossible to refine or update the product once it has been launched.”
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