Chicken Licken has taken aim at fellow chicken takeaway and advertisement king Nando’s crown. Their new advert features an Icelandic boy who was a South African in a previous lifetime.
While not political or prickly in any way shape or form we think this is an exceedingly clever advert and will leave anyone watching feeling truly South African.
The advert features all the right South Africanisms but in a completely foreign setting.
Briefly.co.za learned from thesouthafrican.com that the advert was produced by Joe Public and by all accounts making it was pretty difficult.
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The cast is Icelandic and the director of the advert Alan Irvine had to team up with Icelandic production company True North.
According to Irvine, the theme of the advert is South Africans being able to recognise each other no matter where in the world they might be.
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