- Cristiano Ronaldo finishes the year as Instagram's highest earner
- The 34-year-old pocketed £38.2m (R700 million) in the process, double what Lionel Messi earned in the year
- Kylie Jenner earned around R18 million per post, making her posts the most expensive
The rivalry between Cristiano Ronaldo and Lionel Messi has been so fierce that both stars have won virtually all the prestigious individual awards in their careers.
However, the Portuguese superstar missed most of the silverware to the Argentine in 2019.
The 34-year-old made it up for himself elsewhere as he beat the Barcelona star and three others as the biggest earner on Instagram this year - netting an incredible £38.2 million (R700 million).
According to Sunsport, Ronaldo earned an average of about £780,000 (R14.3 million) for each sponsored post, while Messi ranks second on the chart.
The Argentine captain charged a minimum of £518,000 (R9.5 million) per post, which resulted in him taking home a total of £18.7 million (R344 million).
American model and media personality Kendall Jenner ranks third on the new rich list compiled by Buzz Bingo.
The 24-year-old is the highest female Insta earner in the outgoing year with a total of £12.7 million (R233 million) - which is said to be four times that of her star sister Kylie.
Former Manchester United and Real Madrid star David takes the fourth position on the chart - but remains the most paid British star in the year under review.
The 44-year-old boasts of over 59 million followers on Instagram and he was said to have made about £8.6m million (R158 million) in the process.
Selena Gomez wraps up the top five on the table, having earned a total of £6.4 million (R117 million)
Below are the top ten highest earners on Instagram for the year 2019
Cristiano Ronaldo - £38.2m (£780k per post)
Lionel Messi - £18.7m (£518k per post)
Kendall Jenner - £12.7m (£489k per post)
David Beckham - £8.6m (£286k per post)
Selena Gomez - £6.4m (£709k per post)
Neymar - £5.7m (£578k per post)
Zlatan Ibrahimovic - £3.2m (£160k per post)
Kylie Jenner - £3m (£1.01m per post)
Ronaldinho - £2m (£205k per post)
Khloe Kardashian - £975, 000 (£478k per post).
Meanwhile, José Mourinho has dabbled in one of the greatest football debates on who is better between Cristiano Ronaldo and his arch-rival Lionel Messi.
The Tottenham manager was full of praise for both stars, adding that they are 'lucky and unlucky' to play in the same generation.
Mourinho, who coached Ronaldo in Real Madrid and played against the Barcelona star, also noted that it was unfortunate but normal that both players were now past their prime as age becomes a factor for both.
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