Meet the first African American Rolls-Royce, McLaren and Lamborghini car dealer

Meet the first African American Rolls-Royce, McLaren and Lamborghini car dealer

- Thomas Moorehead is the CEO of Sterling Motorcars, a company that deals in Lamborghini and McLaren cars

- In 2018, Moorehead made history as the first African-American to own an ultra-luxury Rolls-Royce dealership in America

- Moorhead rose from an economically challenged background

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Despite growing up economically disadvantaged in Monroe, Louisiana, Thomas Moorehead overcame his childhood struggles, making history as a phenomenal Black achiever in 2018.

Moorehead's journey started in 2001 when he decided to take a risk in the automotive industry, which turned out to be worth it, as his company, Sterling Motorcars, is now a brand to reckon with.

Sterling Motorcars became the first African-American Rolls Royce dealership in the world and first African-American Lamborghini and McLaren dealer in the United States.

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Moorehead started out learning about the automotive industry from his mentor and fraternity brother, James Bradley, who owns the Bradley Automotive Group.

Bradley encouraged him to pursue the opportunity and said that he could be a millionaire through it.

Moorehead climbed up the ladder of success as he entered several dealer training programmes using his own savings until he opened his first dealership in 1988 and eventually launched Sterling Motorcars in 2001.

With his good reputation and dedication to customer service, Moorehead caught the attention of Rolls Royce and became its first-ever African-American dealer in the world.

Since then, his group have added the Mini Cooper, McLaren, and Lamborghini brands to their line-up.

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It has become the largest luxury car retailer in Delaware, Southern Pennsylvania, and the Washington Metropolitan area.

In 2019, Sterling Motorcars reportedly generated $632.2 million in revenue, which is the second highest for a minority-owned company in Greater Washington.

Moorehead, who grew up economically disadvantaged, gives back to the community by sponsoring needy students to university.

Since 2004, under the auspices of Joyce and Thomas Moorehead Foundation, he provided about $400,000 in scholarships to hundreds of high school students.

Moorehead, also regularly donates to HBCUs such as Grambling University, Bethune Cookman, and Howard University.

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